In general, usability tasks are considered to have excellent performance in the following indicators. Here, a task is an action that a user performs to reach a goal, such as reading content or using a function.
see 5 UX KPIs You Need To Track - Every Interaction
A goal attainment process consists of several steps that define how you want users to use your site. Each step is a task, but goal attainment can also be called a major task.
Steps should be defined in as much detail as possible; thinking in terms of units of action, rather than PV, will allow for discussion of the content/functionality of the pages as well as the site structure.
If you are using GA4, this step can be defined as any event, not just PV, e.g. scroll or click. The method for retrieving the event you want to use as a step is described below.
Few sites will have a single goal attainment process. The process may vary depending on user preferences, time of year, advertising, etc. In such cases, please define user types and pathways, and set up the corresponding processes.
Design the page and site structure based on the steps you expect users to take. If there are multiple processes, they should be designed to satisfy all of them. If batting of processes occurs, adopt the design that works best for the one with the highest priority. This practice would mean that content that does not impact the process is content that is not needed. However, it is impossible to cover all user behavior patterns, so there is no need to aim for perfection. However, when adding content, remember to ask the question, "Is it really effective in achieving our goals? If you do add content, however, remember to ask the question, "Is it really effective in helping me achieve my goals?
Also, please use the
in accordance with the following indicators
Provide links, not searches.
As a basic practice, use the "Goal Achievement Process" in GA4's "Search" section. Here, you
and can achieve the same results.
You can also combine the Tag Manager with GA4 to measure the following events
Consider measures that will improve the success rate of each step. Focusing on steps with particularly low success rates or starting with the easiest to implement measures will reduce confusion about where to begin.
If you find it difficult to improve the success rate of a step, consider changing the process.